Thursday, November 10, 2005
Found an excellent resource to share with you today... BornLearning.org.
As it says on their website:
"Everyday life is a learning experience for children. Born Learning is a public engagement campaign that helps parents, grandparents, and caregivers explore ways to turn everyday moments into fun learning experiences."
The Born Learning campaign includes nationwide television, radio and print ads in English and Spanish, billboard and transit ads in targeted areas; parent and caregiver education materials that can be customized locally; a website with tips, information and resources for parents and caregivers; and support for community impact activities. I have seen several communities around Minnesota taking part in this public promotion. In fact, the Early Childhood Initiative in my area of Kandiyohi County in Minnesota is now looking at participating.
The Born Learning campaign has three core components:
- Public Awareness–UWA and Ad Council have produced a nationwide, multimedia Born Learning public service advertising campaign. The Born Learning advertising seeks to communicate that everyday moments can easily be turned into quality early learning opportunities for young children, as they are born learning.
- Education–Campaign materials for parents and caregivers will provide research-based early learning tools and tips to help parents make learning fun and take advantage of everyday moments. Materials are available for parents and caregivers through bornlearning.org, which provides a rich array of support, including downloadable tools, tips, checklists and resources to help parents and caregivers actively engage children in early learning as part of their everyday lives.
- Action–The Born Learning campaign seeks to build and strengthen communities’ capacity around early learning. Tools will be provided to all participating communities that will help them galvanize public-private partnerships to change policies and systems to support early learning. Technical assistance will be offered to 10 enhanced campaigns in communities or states that have resources to intensify their efforts in this area.
This site is a wealth of information to caregiver and parents. Everything from Ages and Stages information to how to select child care to health and nutrition information to tips on creating learning experiences.
Take some time and look through this website. I'm sure that you can find some useful information and maybe even an "Ah ha" or two.
