Monday, August 07, 2006
This sounds like a lot of fun... promote your children's love of books and reading and help to set a world record at the same time. On August 24th, participate in the largest shared reading experience ever: Jumpstart’s Read for the Record.
Tens of thousands of adults and young children will read The Little Engine That Could together in their homes, libraries, parent groups, preschool centers and major public venues on August 24 to show support for early learning, engage in the very practice that helps young children thrive, and set a world record.
Throughout the month of August (while supplies last), a custom limited edition of one of the most beloved classics in children's literature, The Little Engine That Could by Watty Piper, with new art work by Loren Long, will be sold in more than 5,000 U.S. Starbucks stores. With 100% underwriting by Pearson, all proceeds from the $9.95 Starbucks' sales price will benefit the non-profit organization Jumpstart and its work with at-risk preschoolers across the country.
People can support the Campaign by registering at www.readfortherecord.org to read The Little Engine That Could, on August 24, 2006 -- in your own home, at a local library, or at an organized reading event in your community. See www.readfortherecord.com/events for a listing of events already scheduled and resources/tips for creating local events. There is even an online training of how to read the book to children hosted by Matt Lauer
Bill Barke, CEO of Pearson Addison Wesley Higher Education and Jumpstart Board member, said, "Research tells us that one in three children in the U.S. enter kindergarten without the vocabulary and other related skills necessary to succeed in school, and that these same youngsters fall farther beyond their peers throughout their school years. Pearson is committed to working with Jumpstart and our other colleagues in the field of early childhood education to address this issue, and provide innovative solutions to begin to reverse these alarming statistics." He added, "Our hope is that the Read for the Record campaign will bring awareness to this crisis and play a part in helping to solve what we believe is an entirely solvable problem."
If there are no Starbucks near you to purchase a book? You can borrow a copy from your library or you can also read the digital version of The Little Engine That Could in both English and Spanish during the month of August at www.funbrain.com .
Together, through Jumpstart’s Read for the Record…
We’ll be opening books.
We’ll be opening minds.
We’ll be opening up opportunities.
I've already registered. Let's help set a record on the 24th! "I think I can, I think I can..."
Tens of thousands of adults and young children will read The Little Engine That Could together in their homes, libraries, parent groups, preschool centers and major public venues on August 24 to show support for early learning, engage in the very practice that helps young children thrive, and set a world record.
Throughout the month of August (while supplies last), a custom limited edition of one of the most beloved classics in children's literature, The Little Engine That Could by Watty Piper, with new art work by Loren Long, will be sold in more than 5,000 U.S. Starbucks stores. With 100% underwriting by Pearson, all proceeds from the $9.95 Starbucks' sales price will benefit the non-profit organization Jumpstart and its work with at-risk preschoolers across the country.
People can support the Campaign by registering at www.readfortherecord.org to read The Little Engine That Could, on August 24, 2006 -- in your own home, at a local library, or at an organized reading event in your community. See www.readfortherecord.com/events for a listing of events already scheduled and resources/tips for creating local events. There is even an online training of how to read the book to children hosted by Matt Lauer
Bill Barke, CEO of Pearson Addison Wesley Higher Education and Jumpstart Board member, said, "Research tells us that one in three children in the U.S. enter kindergarten without the vocabulary and other related skills necessary to succeed in school, and that these same youngsters fall farther beyond their peers throughout their school years. Pearson is committed to working with Jumpstart and our other colleagues in the field of early childhood education to address this issue, and provide innovative solutions to begin to reverse these alarming statistics." He added, "Our hope is that the Read for the Record campaign will bring awareness to this crisis and play a part in helping to solve what we believe is an entirely solvable problem."
If there are no Starbucks near you to purchase a book? You can borrow a copy from your library or you can also read the digital version of The Little Engine That Could in both English and Spanish during the month of August at www.funbrain.com .
Together, through Jumpstart’s Read for the Record…
We’ll be opening books.
We’ll be opening minds.
We’ll be opening up opportunities.
I've already registered. Let's help set a record on the 24th! "I think I can, I think I can..."
// posted by Tammy Wachter @ 3:45 PM 
