Wednesday, June 06, 2007
An interesting article on creating a brochure for your family child care business....
Producing a marketing brochure for your childcare
Ideas on how you can save on copywriting cost by writing the brochure copy yourself.
A brochure is like a walking saleman for your daycare centre. It tells your target customer all about your daycare centre. However, some daycare owners are put off by the high cost of producing one as they are under the impression that it should be
produced by professionals. And for a small business, that can be quite daunting.However, producing a brochure can be quite a breeze if you know what to do. For the copy of the brochure, you can easily do it yourself once you know what you should put inside it. Before we start writing, we first need to understand who you are writing the brochure for; i.e. your target audience. As a daycare owner, your target audience are the parents who wish to put their child at a daycare centre. Some of these parents feel guilty or worried about leaving their children with strangers. Your job is of course to ally their fears and reassure them that their precious little ones are in good hands...
Read the entire article...
