Wednesday, December 05, 2007
Taming the Gimmes...
Tis the season for advertising... Many parents understand the pervasive impact of advertising on kids. But what can you do about it? This year we are bringing you the activities, games, and exercises you need to help your kids become aware of the power of advertising and to help ’tame the gimmes.’
It’s easy for kids to forget that advertising isn’t only on TV and on billboards. Advertisers are coming up with ever more creative ways to get their products in front of our kids’ eyeballs. These include product placement in movies, advertising in video games, logos on T-shirts, and more. Each time we see one of these commercial message or product, our brain is busy creating unconscious associations between that product and the emotional state that it evokes. By thinking through the many ways we are targeted by advertisers, we take some of the power away from their emotional messaging.
Take a look at and share this free resource from MediaWise. I'm sure that you know someone who will find this information helpful.
Tis the season for advertising... Many parents understand the pervasive impact of advertising on kids. But what can you do about it? This year we are bringing you the activities, games, and exercises you need to help your kids become aware of the power of advertising and to help ’tame the gimmes.’
It’s easy for kids to forget that advertising isn’t only on TV and on billboards. Advertisers are coming up with ever more creative ways to get their products in front of our kids’ eyeballs. These include product placement in movies, advertising in video games, logos on T-shirts, and more. Each time we see one of these commercial message or product, our brain is busy creating unconscious associations between that product and the emotional state that it evokes. By thinking through the many ways we are targeted by advertisers, we take some of the power away from their emotional messaging.
Take a look at and share this free resource from MediaWise. I'm sure that you know someone who will find this information helpful.
// posted by Tammy Wachter @ 6:09 PM 
